Analyze the specific marketplace situation in detail, including organizational strengths

| August 3, 2017

Focus
of the Paper

Develop a 12 page marketing plan (not including the title and
reference pages, charts and/or graphs
) for any product of your choice. Your
marketing plan must:

  • Analyze the specific marketplace situation in detail,
    including organizational strengths, weaknesses, environmental
    opportunities, and threats (SWOT analysis).
  • Develop an organizational mission statement, and
    forecast performance goals using your situational analysis.
  • Design a marketing strategy based upon your objectives.
  • Create an appropriate integrated marketing mix, which
    will include your ability to effectively appeal to the specific market
    segments you will be targeting.
  • Develop a written summary and specific recommendations
    for the implementation of your plan.

Writing
the Paper

  1. Must be 12 double-spaced pages in length (not including the title
    and reference pages, charts and/or graphs)
    , and formatted according to
    APA style.
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must begin with an introductory paragraph that has a
    succinct thesis statement.
  4. Must address the topic of the paper with critical
    thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least four
    scholarly sources, in addition to the text
    .
  7. Must document all sources in APA style
  8. Must include a separate reference page, formatted
    according to APA style
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